The unlikely success of Crocs comes from a pretty simple idea: function beats aesthetics. Historically, the Crocs were born in the early ‘00s when three friends - Scott Seamans, Lyndon Hanson e George Boedbecker Jr - decided to turn the plastic clogs they were used to wear after fishing into an everyday shoe. These clogs were originally manufactured by the Canadian company Foam Creations, whose licence to use the Crosslite material was later bought by the trio, with the purpose to apply this lightweightand spongy material across footwear. After debuting on the market with the “Beach” in 2004, featuring an adjustable strap and a breathable upper, Crocs then started defining its lifestyle legacy with new sabots and sandals for everyday life. By doing so, Crocs also launched a collaborative project with brands and artists with the likes of Balenciaga, Post Malone, Highsnobiety to add a pinch of street allure to the highly flexible EVA structure typical of the Crocs.

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