Founded in 1908 close to Boston, Converse was born to manufacture high-quality trainers and sport shoes provided with the iconic gumsole. The top-selling and epoch-making Converse All-Star model debuted in 1917, quickly legitimizing its role as a pop culture icon through special collaborations that turned the style into a lifestyle staple. Nowadays Converse’s production goes beyond plain canvas shoes as it includes sportswear, tech outerwear, skate sneakers Read more…
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and special projects with other streetwear brands. Canvas sneakers, as for example Converse Chuck Taylor and All-Star, have always been the American brand’s pride. Thanks to their plain yet versatile structure, the All-Star have become the symbol of many subcultures and cultural movements - preppy, grunge, skate, metal and punk. More specifically, certain models show a particular feeling for a specific subculture: skaters still have a crush for the Converse One Star, while the Pro Leather has always been linked with basketball and American sports overall. Furthermore, being added to the Nike family in the early ‘00s turned the tables: while silhouettes and designs have remained unchanged, the technical side of Converse footwear has undergone a major upgrade. Supervised by the Swoosh, many archive models and vintage trainers are being reissued in improved iterations, featuring Air Zoom units in the heel as well as Lunarlon technology to improve the performances of the Jack Purcell, One Star, Pro Leather and so on. That said, Converse continues with its experiments: together with the Converse Platform and a major selection of women’s Converse shoes, the brand also offers new styles such as the Run Star Hike, a high-top sneaker with lugged outsole and a thick gumsole to cap off a silhouette clearly inspired by the Chuck 70.