The history of Columbia Sportswear adheres to few other labels founded after World War II. A young married couple, Paul and Maria Lamgrom, emigrates from Germany and takes over a hats fabric. They started producing outerwear and sportswear later in the ‘60s, including waterproof jackets and a wide selection of mountain-ready accessories. The Columbia denomination comes from the homonymous river which is just few kilometers aways from the Portland headquarter.The brand started being recognized for skiwear and alpine equipment in the late ‘80s, crafting high-quality tech jackets that remain light and breathable. A major breakthrough moment comes with the launch of the Bugaboo jacket, the first model provided with a removable zip-in/zip-out lining. The core of Columbia lifestyle offering includes pile fleeces, durable shell jackets and anorak styles which blend its outdoor knowledge with patterns and graphics inspired to vintage skiwear.