In 1889 Hamilton Carhartt founded its own company of workwear in Detroit, the heart of American industrial revolution: this was the very first strep of Carhartt brand as we know it today, a sheer benchmark of modern workwear and a street culture staple. Following the "Honest value for an honest dollar" motto, it started producing a wide range of garments to meet railway men's needs: endurance, efficiency and durability were the key words for the very first Carhartt jackets, useful gears for the heavy lifting that were universally appreciated for a large variety of details, like the four-pocket Chore Coat - a timeless classic since 1923. The high-quality of Carhartt denim served the US army as Aviation and Navy uniforms during the Second World War, introducing its signature piece: we're talking about the Carhartt Car-Lux, a state-of-the-art hoodie for everyday issues. Read more…
Car-Lux is a thermal sweatshirt specially designed to bear even colder climates, born from workers' necessities but quickly turned into a lifestyle article due to its peerless versatility. Carhartt dealt with fine particulars like iron rivets, sturdy fabrics and innovative processes to develop flame-retardant, water-proof and anti-abrasion clothes: they were usually crafted from Carhartt Brown texture, a duck fabric colorway that still remains the hallmark of workwear clothing all over the over the world, applied both on dungarees and vintage work jackets. The final processing into a streetwear brand took place in the '90s, when hip hop artists gave a new twist to Carhartt encouraging a wider diffusion in Europe and Japan, where fashion people went crazy about oversize fits and square label patches. The brand started showing up into London clubs and independent skate shops driven by the amazing success of rap videos, but the lifestyle line - what is now called Carhartt WIP, that stands for "Work In Progress" - officially debuted just few years later, reissuing cargo pants and parka jackets. Carhartt promoted a cultural revolution regarding art, music and graffiti and the Carhartt look became the standard: Carhartt beanies stand out as immortal must-haves for every outfit, while the fully-equipped Nimbus remains the top leading anorak jacket of the list. Pocket pants and premium canvas are just another confirmation of the change of direction begun with Carhartt: quality never goes out of fashion. Carhartt has been the connection between Japanese high-end brands and young European labels, dealing with really different collaborations with sought-after brands: Stussy, A.P.C. and Patta capsule collections made their contribution in creating a real and recognisable street culture. Born right in the middle of the toughest region of United States, first the Carhartt logo has been able to satisfy every demanding need of workmen coming with a large assortment of resistant gears, developing then in a coveted lifestyle company showcasing an surprising interest in design, producing game-changing items likeAcrylic Watch Hats and legendary Carhartt sweatshirts - ready to join the Carhartt world?
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