Alife has been the voice of New York for 20 years. Most of its collections uncover a hidden side of the Big Apple as they draw inspiration from real tales of street life. What is more, each drop puts together elements of different subcultures including graffiti and hip hop - Alife T-shirts represent what’s going on in New York, basically. Every new collection features crewnecks and logo T-shirts as the Alife trademark is a worldwide symbol that exceeds streetwear trends. On the other side, seasonal prints usually take cues from music, art and everything related to street life in general, later reworked in the New York style to fit Alife identity.