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It's already Black Friday - See reductions
It's already Black Friday - See reductions
A visible revolution

Since it was founded as Blue Ribbon in 1964, Nike always tried to make the impossible possible. And it always made it. Like when it realized that the future of sneakers would go through gas pads encapsulated in the sole. We’re in 1978 when the first Air Sole shows up in the Nike Tailwind. Less than 10 years later, the Air technology becomes visible in the Air Max 1 - but everything changed since then. Ready for going over the complete history of Air Max?

See Air Max stories
See Air Max 1
01

Tinker Hatfield, the mastermind behind the Air Revolution.

02

Designed by Renzo Piano, the breakthrough visible construction of the Georges Pompidou Centre pushed Tinker to dare.

03

Preliminary sketches of the OG . Note the measures in centimetres next to each part.

04

An unreleased Air Max 1 layout. The sketch was digged out for the Air Max Zero launch in 2015.

05

The first prototype of "Visible Air".

01

First visible Air Unit ever.

02

A page from the original booklet explaining the proper functioning of an Air Sole®.

03, 04, 05

A bigger version of the Air Unit, tested on few samples in 1986 but never released.

01

The N.W.A. debut with "N.W.A. and the posse", their fist in-studio song collection.

02

A two-minute clip of "The Simpsons" goes on air during the "Tracey Ullman Show".

03, 04

Original ads from 1987. Fun fact: the shoes displayed here are 1986 samples, actually never put on sale.

05

Early box and booklet of the first Air Max 1 "University Red".

01

2006: the Friends&Family "Albert Heijn" AM1 made by Parra and Patta, inspired to a Dutch supermaket chain.

02

2003: a collab with the Tokyo-based store Atmos. Purple Swoosh, golden details and gumsole shining all together.

03

2006: drawing inspiration from the UK pirate radio history, it blends radar-like prints with an antenna on the heel.

04

2005: "Hyperstrike" rendition featuring the same colors as the Maserati Quattroporte III Royale. Sold by Barneys in limited quantities.

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See Air Max 1
Buy Air Max 1
01

Tinker Hatfield, the mastermind behind the Air Revolution.

02

Designed by Renzo Piano, the visible structure of the Georges Pompidou Centre pushed Tinker to dare.

03

Preliminary sketches of the shoe that made it to the shelves.

04

An unreleased Air Max 1 layout. The sketch was digged out for the Air Max Zero launch in 2015.

05

First visible Air Unit ever.

06

A page from the original booklet explaining the proper functioning of an Air Sole®.

07

Different samples of an unreleased Air Max sole featuring a bigger Air window.

08

The N.W.A. debut with "N.W.A. and the posse", their fist in-studio song collection.

09

A two-minute clip of "The Simpsons" goes on air during the "Tracey Ullman Show".

10

Original ads from 1987. Fun fact: the shoes displayed here are 1986 samples, actually never put on sale.

11

Air Max 1 "Amsterdam", 2006. The "Albert Heijn" AM1 made by Parra and Patta, inspired to the namesake Dutch supermarket chain.

12

Air Max 1 "Viotech", 2003. A collab with the Tokyo-based store Atmos. Purple Swoosh, golden details and gumsole shining all together.

13

Air Max 1 "Hold Tight", 2006. Inspired to the UK pirate radio history, it blends radar-like prints with heel graphics.

14

Air Max 1 "Kidrobot", 2005. "Hyperstrike" rendition sold by Barneys in limited quantities.

Buy Air Max 1
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See Air Max 90
01

Tinker Hatfiled, head of the Research and Development department.

02

Original box from 1990. Note there's still no trace of the "Infrared" nickname.

03

Lineup of the first 9 colorways.

01

Bigger Air Unit.

02

Side plastic detail with the Air Max 90 custom logo.

03

Window Air detailing.

01

The Brooklyn-based Masta Ace unveils its first album "Take a Look Around".

02

Totò Schillaci during the magical nights of the Fifa World Cup run in Italy.

03

Triathlete Mark Allen starring in a Air Max 90 commercial.

01

Map of the Big Apple and hiking laces for the Air Max 90 "New York" designed by Jeff Staple.

02

Release only in New York and Los Angeles, the Air Max "90" feature a "Neon Green" covering with xx details on both sides.

03

Collab with Dave's Quality Meat, furniture shop for butcheries. The F&F rendition get details that recall the bacon's veining.

04

Flywire technology and 4D Phantom artwork made by Dalek. 500 pairs only.

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See Air Max 90
Buy Air Max 90
01

Tinker Hatfield, head of the Research and Development department.

02

Original box from 1990. Note there's still no trace of the "Infrared" nickname.

03

Lineup of the first 9 colorways

04

Bigger Air Unit.

05

Plastic detail with the Air Max 90 custom logo.

06

Window Air detailing.

07

The Brooklyn-based Masta Ace unveils its first album "Take a Look Around".

08

Totò Schillaci during the magical nights of the Fifa World Cup run in Italy.

09

Triathlete Mark Allen starring in a Air Max 90 commercial.

10

Air Max 90 "Navigation Pack", 2004. Map of the Big Apple and hiking laces, designed by Jeff Staple.

11

Air Max 90 "Kaws", 2008. Release only in New York and Los Angeles, featuring the classic “xx” details on both sides.

12

Air Max 90 "Bacon", 2004. Collaboration with the street store Dave's Quality Meat.

13

Air Max 90 "Hurley", 2011. Flywire technology and 4D artwork courtesy of the artist Dalek.

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See Air Max2 Light
01

Four-chambered Air Unit with two pressure systems underfoot.

02

Sample set of the Air bladder with different pressure areas.

01

"Age ain't nothing but a number" becomes the debut album of Aaliyah.

02

Apple launches the Power Mac line.

03

Original advertising from 1994.

04

The original box of the 1994. Note the "squared" logo on the tongue.

Multicolor rendition designed for the Air Max Day 2019 and inspired to psychedelic Nike Sportswear patterns.

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See Air Max2 Light
Buy Air Max2 Light
01

First Air Unit con different pressure areas, 5psi and 25 psi.

02

Sample set of the Air bladder with different pressure areas.

03

"Age ain't nothing but a number" drops as the debut album of Aaliyah.

04

Apple launches the Power Mac line.

05

Original advertising from 1994.

06

The original box of the 1994.

07

Air Max2 Light x Atmos, 2019. Multicolor rendition designed inspired to psychedelic Nike Sportswear patterns.

Buy Air Max2 Light
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See Air Max 95
01, 02, 03

Sergio Lozano in his studio with some early drawings.

04, 05

The two source of inspirations used by Lozano: topography and human skeleton.

01

First forefoot visible Air Unit.

02

Detail of pound-per-square-inch pressure in the Air bladder.

03

Double Air Unit, one in the heel and one under the toebox.

01

"Dear Mama" breaks every hip hop song's records.

02

OJ Simpson tries the gloves used by the killer of his wife.

03

Official advertising with dedicated phone number.

04

Lineup of the first 4 colorways.

05

Box and booklet as seen inside the "Neon Yellow" colorway.

01

Colorway inspired to first sketches of Lozano realized by the Japanese sneaker store Mita.

02

The American artist Stash reworks the Air Max 95 adding a speckled sole along with gradient pattern.

03

Three colorways created by the Californian label Stussy.

04

A camo sneaker coming off the recent Carhartt capsule.

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See Air Max 95
Buy Air Max 95
01

Some early drawings in Sergio Lozano’s personal studio.

02

The two source of inspirations used by Lozano: topography and human skeleton.

03

First forefoot visible Air Unit . Rear unit coming got from the 1994 model.

04

Detail of pound-per-square-inch pressure in the Air bladder compared to a retro.

05

Double Air Unit, one in the heel and one under the toebox.

06

"Dear Mama" breaks every hip hop song's records.

07

OJ Simpson tries the gloves used by the killer of his wife.

08

Official advertising from 1995 part of the "Telephone number" series.

09

Lineup of the first 4 colorways released.

10

Air Max 95 "Prototype", 2013. Colorway inspired to first sketches of Lozano realized by the Japanese sneaker store Mita.

11

Air Max 95 "Stash", 2006. The American artist Stash reworks the Air Max 95 adding a speckled sole along with a gradient pattern.

12

Air Max 95 "Stussy", 2015. Three colorways created by the Californian label Stussy.

13

Air Max 95 "Carhartt", 2018. A camo rendition coming off the recent Carhartt capsule.

Buy Air Max 95
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See Air Max 97
01

Christian Tresser, the father of the Air Max 97.

02

The multi-layered design comes from a water tear dropping into a pond.

03

The metallic colorway recalls titanium finishes of mountain-bikes.

04

The Bullet Train, which is - wrongly - regarded as the main inspo for the AM 97.

05

Final sketch of the original shoe.

01, 02

First full-lenght Air Unit.

03

3M reflective details on different layers.

04

Different pressure values as seen on the sole of an Air Max 97 OG.

01

Def Jam and Roc-A-Fella produce "In My Lifetime Vol.1", driving Jay-Z to the stardom.

02

Dolly the sheep with its clone.

03

A 1997 adv featuring Carl Lewis.

01

Conceived by the Los Angeles Union Store, it features a 360 midsole.

02

Skepta rethinks the style by bringing back the hues of an old Air Max Deluxe.

03

Eye-grabbing colors for the Air Max 97 "Shady Records", an Eminem-inspired pair intended to charity.

04

A flashy Air Max 97 as designed by the streetwear guru Virgil Abloh.

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See Air Max 97
Buy Air Max 97
01

Christian Tresser, the father of the Air Max 97.

02

The multi-layered design comes from a water tear dropping into a pond.

03

The Bullet Train, which is - wrongly - regarded as the main inspo for the AM 97.

04

Final sketch of the original shoe.

05

First full-length Air Unit ever.

06

3M reflective details on different layers.

07

Different pressure values as seen on the sole of an Air Max 97 OG.

08

Def Jam and Roc-A-Fella produce "In My Lifetime Vol.1", driving Jay-Z to the stardom.

09

The first living creature, “Dolly” the sheep, gets cloned in 1997.

10

A 1997 adv featuring Carl Lewis.

11

Air Max 97 "One Time Only", 2006. Conceived by the Los Angeles Union Store, it features an all-around 360 midsole.

12

Air Max 97 "Sk", 2018. Skepta rethinks the style by bringing back the hues of an old-schooled Air Max Deluxe.

13

Air Max 97 "Shady Records", 2006. Eye-grabbing colors for the Air Max 97 designed by Eminem.

14

Air Max 97 "The Ten", 2017. A flashy Air Max 97 as designed by the streetwear guru Virgil Abloh.

Buy Air Max 97
View the next model
See Air Max 98
01, 03

Same unit seen on the Air Max 97.

02

The kids models were built using Air Max 95 midsoles.

01

NORE records the single "Super Thug" after leaving the historic duo Capone-N-Noreaga.

02

Michael Jordan wins his six NBA title in Salt Like City.

03

Original box of the "Royal Blue/Comet Red" colorway, then dubbed "Gundam".

04, 05, 06

CVintage buyer's catalog from 1998.

01

Snakeskin pattern for these 4 Supreme colorways.

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See Air Max 98
Buy Air Max 98
01

Same unit seen on the Air Max 97.

02

Kids models were built using the Air Max 95 midsole.

03

NORE records the single "Super Thug" after leaving the historic duo Capone-N-Noreaga.

04

In 1998, Michael Jordan wins his six NBA title in Salt Lake City.

05

Original box of the "Royal Blue/Comet Red" colorway, then dubbed "Gundam".

06

Vintage buyer's catalog from 1998.

07

Air Max 98 "Supreme", 2016. Snakeskin pattern for these 4 Supreme colorways.

Buy Air Max 98
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See Air Vapormax
01

Kathy Gomez handling a pair of Vapormax OG.

02

Drawings of few sole's prototypes.

01

Lightest Air Unit ever.

02, 03

First Air Max with no oustole. The Air Unit becomes the backbone of the shoe.

01

Atlanta becomes the hip hop Mecca since Migos drop "Bad and Boujee".

02

The New Enland Patrios led by Tom Brady win the 51st edition of the Super Bowl.

03

Drake and Travis Scott wearing a pair of Vapormax.

01

The laceless Vapormax duo designed by Comme des Garcons.

02

All-red Primeknit iteration sketched by Clot.

03

Two clean Vapormax courtesy of Virgil Abloh and Off White.

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See Air Vapormax
Buy Air Vapormax
01

The designer-in-chief Kathy Gomez handling a pair of Vapormax OG.

02

Preliminary drawings of Vapormax sole's prototypes.

03

Lightest Air Unit ever.

04

First Air Max with no outsole. The Air Unit becomes the backbone of the shoe.

05

The New England Patriots led by Tom Brady win the 51st edition of the Super Bowl.

06

Atlanta becomes the hip hop Mecca since Migos drop "Bad and Boujee".

07

Drake and Travis Scott wearing a pair of Vapormax.

08

Air Vapormax "Comme Des Garcons", 2017. A laceless Vapormax couple designed by Comme des Garcons.

09

Air Vapormax "Clot", 2017. All-red Primeknit iteration sketched by Clot.

10

Air Vapormax "The Ten", 2017/2018. Two clean Vapormax courtesy of Virgil Abloh and Off White.

Buy Air Vapormax
View the next model
See Air Max 270
01

Marie Odinot, a designer member of the 270 team.

02

Close detail from the original box.

03

Structural layout of the silhouette.

01

Firs Air Unit expressly intended for lifestyle.

02

It boast a record-breaking 32mm high Air Unit.

03

The moniker "270" comes from an old nickname of the Air Max 93.

01

Donald Glover shocks the USA with the video of "This is America".

02

France wins its second World Cup in Russia.

03

Migos' member Takeoff holding a pair of the "Hot Punch".

View the next model
See Air Max 270
Buy Air Max 270
01

Marie Odinot, una delle designer del team Air Max 270.

02

Few structural sketches.

03

Holographic detail from the original box.

04

The 270 Air Unit compared with all the others.

05

Firs Air Unit expressly intended for lifestyle.

06

It boasts a record-breaking 32mm high Air Unit.

07

The moniker "270" comes from an old nickname of the Air Max 93.

08

In 2018 Donald Glover shocks the USA with "This is America".

09

France wins its second World Cup in Russia.

10

Migos' member Takeoff holding a pair of the "Hot Punch", the OG colorway.

Buy Air Max 270
View the next model
See Air Max 720
01

Dylan Rasch, head of the Air Max 720 project.

02

Few sketches of the Air Max 720.

03

Reflective details spotted on the upper.

01

First Air Unit visible both vertically and horizontally.

02

Double 360-degree Air Unit, hence the moniker "720".

01

The single "thank u, next" flies on top of Spotify Top-100 billboard.

02

Peggy Gou and Ghali hosting the Air Max 720 event in Milan.

03

Royole unveils FlexPai, the first foldable mobile phone ever.

View the next model
See Air Max 720
Buy Air Max 720
01

Dylan Rasch, head of the Air Max 720 project.

02

Few sketches of the Air Max 720.

03

Reflective details spotted on the upper.

04

First Air Unit visible both vertically and horizontally.

05

Double 360-degree Air Unit, hence the name "720".

06

The single "Thank U, Next" flies on top of 2019 Spotify Top-100 billboard.

07

Peggy Gou and Ghali hosting the Air Max 720 event in Milan.

08

Royole unveils FlexPai, the first foldable mobile phone ever.

Buy Air Max 720
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