ADIDAS BY WHITE MOUNTAINEERING
Devised by the powerful mind of Yosuke Aizawa, undoubtedly the most talented Junya Watanabe’s pupil, the Japanese White Mountaineering sticks out for blending technical textures with modern lines to create a luxury outdoor apparel. Aizawa has been able to follow his role model’s steps with a personal touch, creating a world-famous fashion brand that matches perfectly the “techno couture” spirit thanks to cutting-edge sweatshirts, bottoms and T-shirts. White Mountaineering, in fact, achieves a resounding success in the high fashion, but with profitable collaborations with more street-savored brands – Vans, Saucony, and Barbour for instance – in its past. Nic Galway, Adidas Global Design VP and hidden mastermind beyond the the Yeezy project, has decided to join the forces with the Japanese trademark to create groundbreaking concept athletic garments, merging the Aizawa’s clean aesthetic with the three stripes’ historical sport attitude to create an innovative, unique take. Read more…
Adidas by White Mountaineering is the result of such original ideas, bringing a breath of fresh air in the streetwear world. A significant example of this brilliant collaboration is the WM NMD City Sock, the high sneakers that White Mountaineering reinvented, remaining true to the shoe’s renowned comfort and style. The WM Seeulater, instead, looks like the classical hiking boots’ evolution, provided with premium materials and with an urban signature, though. Don’t miss out the striking WM Shell Jacket then, whose comfort-enhancing features (Gore-Tex®-crafted) and street look make it a must-have item. Finally yet importantly the new NMD R2, an already historical Adidas silhouette specifically redesigned to perfectly fit the collection’s mood.
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