Adidas Originals x Pharrell Williams

Pharrell Williams and adidas Originals keep on enriching their fruitful partnership with new interesting chapters: as an eclectic artist and philanthropist, this outlandish American mind radically changed the way Three Stripes were used to deal with collaborations. The ground-breaking Hu Collection draws inspiration from solidarity celebrating a cultural diversity built on mutual respect, empathy and openness. This mindset basically reflects the Pharrell's view of world where civil societies are driven by love and good vibes, ripping apart the boundaries between different cultures and populations. Needless to say "Hu" both recalls "humakin" and "hue", Pharrell Williams uses the narrative of each Hu drop to state that individuals could fulfill their potential only within a vivid community. Expressing all these deep ideas into an ever-evolving collections came naturally: jumping from head-turning new styles to all-time classics like Stan Smith, adidas and Pharrell created an all-around selection of signature garments updated through the stylish lenses of a streetwear guru. Put simply, NMD are usually considered the stars of every seasonal drop along with peerless Boost Sole, even if classic silhouettes like adidas Tennis always do their bit to push the line higher and higher: often paired with a wide range of tech athleticwear and outerwear featuring half-zip adidas Originals sweatshirts and futuristic jackets, adidas Hu is only for the coolest. Dive into the adidas Holi Collection to enjoy both the vibrant colors of "Powder Dye" and the plain shades of "Blank Canvas" - or just wait for the next release, it's already on the way to SPECTRUM!
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