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CAMPAIGN:
EQT

STRATEGY:
Everything that
is essential
Nothing that is not

Sometimes journeys in search of our originality begin from too far away.
But it's when we go back to basics, giving up what's superfluous, that we're enlightened.

EQT is born from this philosophy: a sneaker made of substance, leaving no space for the unessential.

An anti-glamour and minimal approach, projected to the future through a silhouette that represents the perfect symbiosis between classic and contemporary.

Today, the essential comes to life in Milan, with two Italian creators as the protagonists.

The rapper Egreen, and the jewellery artist Mindoner will accompany us on the discovery of iconic sneakers adidas Originals.
On their home turf, they will retell their creativity without metaphors or circumlocutions.
Without excess material.

Only with the essentials.

WHO:
Egreen

WHAT:
Rapper

WHERE:
Milan, IT

WHO:
Mindoner

WHAT:
Jewellery Artist

WHERE:
Milan, IT

EGREEN

The photos were taken at Eden Garden Studio, where Egreen transforms his creativity into music. For him, creativity is a consequence of instinct. He expresses himself with pen and paper.

For sixteen years, Egreen has done nothing but write music. This is the only and essential constant of his life.

After 11 albums released, Egreen has no intention of stopping.

"I believe in sacrifice, in the knowledge of cause and awareness. Why? Just Because."

ROSE CITY
TEE/BS2780

EQT SUPPORT
RF / BY9585

EQT CUSHION
ADV / BY9506
EQT SUPPORT
93/17 / BZ0592
EQT SUPPORT
93/17 / BY9509
EQT SUPPORT
RF / BY9585

MINDONER

The images will see Mindoner in his laboratory among his work tools, inseparable instruments of his creativity.

For him, creativity is having the ability and luck of possessing artistic intuition, that allows you to distinguish yourself from the mass. It's something you don't learn, you're born with.

In the 1990s Mindoner began to express himself as a graffiti writer, dedicating himself to the evolution of letters and becoming an expert. Later, he adds the art inherited from his grandfather, a goldsmith, to his talent.

"I always try to push my limits further, never ceasing to evolve. I consider myself a lover of hand-crafted beauties."

ROSE CITY
TEE/BS2780

EQT SUPPORT
93/17 / BY9509

EQT CUSHION
ADV / BY9506
EQT SUPPORT
93/17 / BZ0592
EQT SUPPORT
93/17 / BY9509
EQT SUPPORT
RF / BY9585
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