Every epic story has a great start and the Dassler one begins in Germany: first Adidas trainers ever go back to 1924 and were key players in assuring Jesse Owens his three iconic gold medals at the Berlin Olympic Games in 1936, leading to the patent of the instant-classic Three Stripes logo. Adidas rise to glory goes through athletic triumphs and cultural revolutions based on a consistent way of thinking: impossible is nothing if you combine passion, dedication and foresight. Every single sport has been shaped from Adidas actions, which has been helping athletes to reach results that look unattainable since day one: from Stan Smith Wimbledon victory to the German national team led by Beckenbauer, from Messner exploits to Maradona goals - Trefoil logo has been everywhere. Read more…
Few decades ago Adidas managed to go beyond sportswear limits exploiting the resounding success of its athletic apparel and low sneakers that led to the birth of casual clothing trends: the so-called terrace apparel owns that definition to the hooligans stadium culture and marked the beginning of a new era. Trefoil vibes started spreading all over Europe thanks to Gazelle and Samba styles paired with Adidas tracksuits while the American market took advantage of the RUN DMC endorsement: they were the first non-sport personalities to gain a sponsorship contract pushing the beloved Superstar to infinity and beyond and making them the top selling Adidas shoes ever. The new millennium stands out as another insane period of growth for the Herzogenaurach company which never betrays its guideline - never look back, just move forward. Futuristic technologies, game-changing sneakers and non-stop experiments that blend three-stripe signature designs with modern textures to meet everyday needs. No label has never gone this far by changing tons of streetwear rules and mixing sportswear with fashion to find new amazing elements like the breakthrough Boost sole: Adidas has kept this project secret for ages before introducing Ultra Boost kicks taking performance standards to another level. Yeezy phenomenon has been another significant contact point between fashion and sport featuring a vip like Kanye West as designer: advanced technologies join their forces with an unmatched aesthetic concept giving birth to limited edition sneakers and resulting frenzy episodes. We can't even overlook the celebrated Primeknit debut that could be applied both on sneakers uppers and Adidas sweatshirts weaves adding a dose of elasticity and lightness. Innovative models like Iniki and NMD, on the other hand, prove once again which goals Adidas has been pursuing recently: while the former are a fresh take of a '70s running footwear silhouette equipped with a featherweight upper and plain colors, the latter brings back elements from three remarkable Adidas shoes (Boston Super, Micropacer and Rising Star) with a whole new visual proposal. Just as in the case of Equipment line: born in 1991 with the aim of conveying even aesthetically their sport functionality, they've been recently re-imagined in an up-to-date version including new colorways and stylish details. The keywords are comfort, protection and performance as the word Equipment itself suggests following the classic motto “Everything that is essential / Nothing that is not”. Get inspired by Graffitishop and go for the most suitable three-stripe stuff for your outfit - Impossible is nothing!
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